Why Every Restaurant Should Brand Its To-Go Cups

To-go and delivery now make up a large share of restaurant revenue, and the cup is often the only physical touchpoint a customer has with your brand once the order leaves the building. For restaurants, that's an opportunity most operators underuse.

The delivery blind spot

A branded dining room does nothing for the growing percentage of orders that never see it. A plain cup in a delivery bag is a missed impression at exactly the moment a customer is deciding whether to reorder from you or a competitor next time.

Low cost, consistent reach

Unlike a renovation or a new sign, a printed cup costs cents per unit and reaches every single to-go customer, every single order, without any additional media spend.

What to put on it

• Logo and a simple call to action (website, loyalty program QR code, social handle)
• Keep it to 1-2 colors for your highest-volume size to control cost
• Consider your delivery app's packaging visibility — a distinct cup design helps your bag stand out in a stack of deliveries at a customer's door

Getting started

Most restaurants start with their highest-volume drink size at 1,000-2,500 units, which typically brings the per-unit cost down meaningfully versus a smaller first order. See our restaurant cup guide for material recommendations by drink type.